Fast Fashion and What Can You Do About It

Fast fashion has dominated social media platforms and now shopping is always a click away.  Sounds nice and easy, however, fast fashion is not sustainable in any way. Read along to find out more! 

Published June 24, 2020

Fast-fashion-and-what-you-can-do-about-it-by-traceitlab-traceitgreen-blog-photo-by-unsplash

Fast Fashion and What Can You Do About It

Here’s a quick overview for those always on the run! 

In a world where people are racing and scrolling through, fast fashion has dominated our social media and has found a way to let its customers shop within Instagram frame to speed up the purchasing pace for their impatient customers to get their hands on the new trends as quick as possible. Sounds nice and easy, however, fast fashion is not sustainable in any way as it causes workers to over work for very low wages and in bad conditions, it depletes our resources, and adds to the climate issue. So this is an introduction to what fast fashion is and what can you do about it now. 

What is Fast Fashion ? 

It is the rapid production/ mass production of clothing to reach its consumers as fast as possible (cheap, quick).

What Can you Do About it ?

Following the reduce, reuse, recycle route, we ought to first reduce our shopping sprees and spontaneous acts of shopping (no matter the temptation) and to rather invest in timeless high quality garments rather than the quick trendy but low quality garments that go out of season within a couple of weeks while the high quality pieces will last long in your wardrobe regardless of the trend in the street. 

Swap

You can start the swapping movement where you can swap clothes with your closest friends and family members and start exchanging clothes among each other instead of going out and purchasing more clothes.

Get Creative

There are many creative ways out there and tutorials where you can transform your existing clothes by little mending and stitching! There are also YouTube channels such as coolipra and blogs who go into detail about transforming pieces and items of clothes

Donate/ Recycle 

Now if you choose to place your clothes at a recycling box or a donation box, there are several routes where your old pair of jeans or t-shirt may end up. A lot of the items that we donate for recycling actually end up in the developing countries and sold there for very cheap – sounds good right ? well, not exactly. The small businesses and small designers designing and using local textiles and materials may get affected and overwhelmed with the competing mass of foreign very low priced garments. Thus, discouraging local businesses in these countries. 

Now if it is not sent to the developing countries out there, it is collected and sorted where natural textiles are sorted into three major categories : Reuse, Rags,  and fiber. 

Many of the donated and collected clothing is actually reusable which is then sent to thrift shops and then the rags are sorted out again according to color (so that no dye is needed and no energy is needed) and material then shredded and sometimes used as insulation or as filling in mattresses or transformed into yarn. 

So next time you’re about to click check out, wait it out for a week and run through a checklist of whether this item is of good quality, how was it made and what conditions did the workers produce it under , is it a timeless piece that can last you for a long time and can be worn in multiple occasions? 

Every topic is a broad topic and sustainability is no exception. There are many aspects to sustainable fashion that consumers have to be aware of and with a more conscious and aware consumers, brands are being pushed further to be transparent about the journey of their production process and their working conditions of the staff. 

We would love to see your thrift shop or clothing transformation to cleaner and better world and until next time tracers, stay healthy! stay strong! 

References : 

Image courtesy of Unsplash.com

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